Friday, September 9, 2011

Flash website gallery: Pros and cons of usage in a website

For every website proper exposure is a must. To make a site attractive we some times use animations! Whenever we name animation, flash comes first in our mind. Interestingly if we find creation of a full flash site difficult for budget or any other reasons we attempt at least a flash website gallery. And it is proven that a gallery has great importance to a website. A gallery always helps to express things better than simple text or images! Not just a flash gallery can attract visitors to your products or services; it can also be made interactive in guiding the visitors in use of your site. However, a gallery created with flash can come down as a backlash for its slow loading, annoying attitude or search engine unfriendliness.

I am a freelance graphic designer and have come across situations when clients want to know if they should use flash website gallery in their website or not? I never discourage them but do like to inform the following things for better returns on their investment on building a fantastic website. Let’s have a look at first on some pros:

  • Attention grabbing: The first thing a website aims at is to attract the users to its products and services. Simply putting some static images in your photo gallery you can hardly keep the visitors glued to look at the products or the images! A flash website gallery would keep your visitors mesmerized with its style of approach to the users.

  • Better exposure of everything: Whether it is your family photography or the images of your products or services, you would like to see those better exposed. Just using a flash website gallery you get the better opportunity to expose the images in various modes. A simple image can be turned into a video gallery with expertise of a flash developer.

  • An interactive guide: Yes, would you mind to guide your visitors properly with an interactive attitude? No, you would love to do so! Just using flash website gallery you can make your site interactive providing audio visual approach. Simply the potentiality of visitors turning into customers increases manifold.

Let us now see some of the drawbacks of using flash website gallery in your site:

  • Some animations can be annoying: It is fact that not always we like the over animation – non-stop audio of forced visit to a flash gallery. It is also found that sometimes the sites are full of animation and fewer places are found with text. So this situation should be avoided for sure.

  • Inexperience makes things mess: I am not against the use of flash website gallery! But some times for the inexperience of developers heavy flash files are created. Again there is no guarantee that the user’s internet connection is on average! In these cases the files load slowly and the users may not wait to see your beautiful presentation for sure!

  • Flash is not search engine friendly: It is till date true that Flash is not very much search engine friendly or in other words search crawlers cannot read the flash website gallery. So your presentations would hardly be found in the search engine results page. So the gallery is not coming up with the expectation posed on it. Your investment in building such gallery can go to sea to some extent.

So in this way hopefully you have understood how far useful a flash website gallery can be made! At the same time due to the lack of experience of the flash developers your investment can go into sea. But you can avoid such situation if you get the suggestion or expertise of an experienced designer. Again it is clear that limited use of flash can fetch out great result. To know how expert a designer is you should visit their web & graphic design portfolio. You would get an overall idea of the ability of the designer.

Friday, September 2, 2011

Printed business card: How to leave an influence

You always try to establish the brand identity of your business. With a purpose of promotion you have built website, gone for several advertisements and every possible ways. But have you ever thought about a printed business card for your business use? Yes, a business card can really leave great impact on people. The best impact is a quick glance on your contact details and you have to do something so that people keep you remembered. A quality or standard printed business card can do this for you. With its simple look, design, a catchy slogan and other factors - a business card can influence onlookers.

I am a freelance graphic designer and do design business cards for different sort of business persons. But I would like to tell you in plain- printed business card design needs to be taken little special care for a few print related factors. Let’s see some of important factors:

  • A simple design is a must: When you are thinking for designing a business card you should keep in mind that people need to remember you just at a glance. And to achieve this purpose a simple design is a must. So while choosing the color combination of the printed business card or thinking about the use of graphics you have to be minimalist. Too many graphics or a super glossy color would not attract the onlookers to remember the content. But the white space would focus on the minimum content in the card.

  • Managed content on the card: You have to remember one thing while putting content on the printed business card for you. The main purpose of the card is to let the onlooker remember the key contact details of yours. So while adding the content in the card keep the contact details in readable manner. Never thrust too many detailing in the card. At the same time you have to keep the content (texts & logo) bold in simple fonts. Even there has to be a compact and impressive slogan to keep you and your business remembered to the card bearer.

  • Printed format is different from computing: It is many a time found that the impression on the printed business cards is different from what it was found on the computer monitor. These can be so if your printer had shown you a color combination in RGB and showed the proof in CMYK. But these are no issues at all only a reflection of in experience. If you can get the service from an expert and experience business card developer or designer, you would find that designer is using CMYK color pallet and always keep the “hue & saturation” high while showing the proof on computer monitor and on paper you would find things right.

  • Size & formatting of the card has to be perfect: While you are trying to get your printed business card ready to be served to people, you have to be careful in the size of the card. It has to be of a size that fits in wallets or the card holders. Again the print should not be in a font that creates problem in reading. Even the size of the font should not be below 6 points. While the logo, company and your name has to be in 12 points. Even margin or the distance from the borders has to be well managed to show a good structure. These cases happen for inexperience of the designer and you need to go for maximized proof reading.

  • Quality of the card has to be excellent: Last but not the least, the paper quality of the card has to be good. You should not compromise in this matter for cheap rates. While the printed business cards would go in the hands of people then the thickness, glow of the paper would leave an impression in minds. So try a quality of card that certainly matches status of you and your business.

So these were the few important factors in getting a properly designed and printed business card. Everything depends on the output. Ultimately how the card look does matter. If you carefully remember the above points while getting your business card designed, you would find your card leaving great impression on everybody. When bestowing the responsibility of getting your printed business card ready to any designer, you should just check the graphic design portfolio of the designer to know how expert and experienced he or she is. So get your business card today!

Wednesday, August 31, 2011

PSD to CSS conversion: What are the benefits for a website development

At the primary level of website layout creation, designers create Photoshop documents (PSD). And based on that PSD latter on HTML coding is done to enable an overall image (PSD) into webpage. We also know that simple HTML coding of the pages do not help creation of stylish output – for that we need the application of cascading style sheet (CSS). But you may simply ask a simple question – why do PSD to CSS conversion- what are the key benefits? Well there are some good benefits as conversion help in separation of content from presentation elements, prevents duplication of structural content, helps in cross browser compatibility of the web pages and many other things.

Well working as a freelance graphic designer, I do face several queries of using CSS in the plain web pages. We all know that first a PSD file is sliced in html format and then the use of CSS comes. Well here I am directly jump starting the discussion as PSD to CSS conversion and its few benefits:

  • Converting a plain look into stunning one: You may think of getting a out of the box design structure and coming to people like me (designer). We would certainly give you a great looking structure. But never think that creating the PSD is all done! I have to slice the PSD to html and there will be some issues of giving font, color, hovering effects through html. But If I have experience in PSD to CSS conversion knowledge, I will simply use the CSS file and sort out these things in no time. Eventually it would be very much easy for me to edit the styles on your demand (if any). I will be able to just give you what you want your web pages to look like.

  • Coding time can be saved with proper PSD to CSS conversion: After you find PSD file is ready to be coded, you have to wait for a little to get it coded in html. There may be a lot many pages to be coded to get your site ready. Now think if designers are to code every page individually, the consumption could have been too much. But as I know the PSD to CSS conversion, I would use CSS through which just one time the style or code would be written and it can be called in innumerous pages. It also prevents the repetition or duplicate use of same code several times.

  • There will be optimum page load time: Many a time it is found that for the use of too many coding and images the page load time increases. But it is no matter to me as I know how PSD to CSS conversion can work for me. Simply with less coding, CSS sprites and other compression methods will automatically help decreasing page load time.

  • Browser compatibility issues are solved: In various cases it is found that the designs do not pass compatibility in different browsers. It happens for some special structural matter in the PSD. Then how the problem will be solved? Simply a good knowledge on PSD to CSS conversion will help in sorting out the problem. I will use the specific browser hacks in CSS files (those are generally not supported in html) and everything will be solved.

Well these are just a few benefits of PSD to CSS conversion for making web pages far better than what could be the output of simple html coding from PSD files. But for you please try to find out the web & graphic design portfolio of any designer to confirmation on his or her ability on successful and perfect PSD to CSS conversion knowledge. Select the right kind of person and get ready to see your website pages just what you desired to look like! Hope your search for experienced designer finishes with a discovery of a good designer.

Friday, August 19, 2011

Flash Vs HTML5: How relevant is the point of contradiction

In many cases you may like to build a website highly dynamic in look but not in function! Yes, I am talking about animations that just make the simple web pages just attractive in various ways! Well again to have some videos, games for entertainment, or the browsing mode (access through mobile phones) in your website you have to go for flash development! With its various facilities and friendly plug-ins flash developments have been serving us to build superb websites. However, there are some drawbacks of flash developments that have made the developers to think a new alternative for it. And thankfully a new alternative has come – HTML5. With its open source platform, easy access in mobile phones and other features, HTML5 is going highly popular just within few days. Interestingly again people have started comparing these two technologies and we are seeing lots of discussions about flash Vs html5.

Well, why such situation is created? This has gone a common enquiry among people or the customers who want to get their site developed with flash or html5. I am a freelance graphic designer and frequently I am asked how far the point of contradiction- flash Vs html5 is relevant? In what respect it is better to go for flash or the html5. Let’s see the things:

  • Use of resources & performance: It is true that Flash has been giving us better animations. But we have been accepting the slow performance. Yes, flash was not that much efficient in using the graphics processing unit (GPU) to perform better. But thanks to html5 that has come up with better use of GPU. At the same time html5 does not consume a lot of memory like flash which makes the performance of the operating system slow. So in this respect comparing flash Vs html5 we can say html5 is better for sure.

  • Mobile friendliness: Till people were satisfied using computers while accessing internet, everything was fine for Flash developments. But in recently we have found that mobile is taking the place of conventional computer types. People like to browse websites by mobile phones and here flash applications are falling short in showing charisma. Well html5 has come to rescue as it helps in creation of mobile friendly animations. So while thinking flash Vs html5, we have to say flash needs to improve this matter of mobile friendliness.

  • Open source so cost effective: When we like to develop some nice looking animations in flash animation, we got to think about the high development cost! Sometimes people back off because they do not get the desired development within budget. So when comparing flash Vs html5 we have to uphold html5 as it is open source.

  • Html5 not yet competitive & ready: For so much use and popularity Flash has become highly developed. And interestingly html5 has not yet become compatible with all the browsers even. So when we try to discuss the matter of flash Vs html5 we have to think twice as a child (html5) can hardly compete with a full grown man (flash)! Think till date html5 has not come out with many an implementation process while Flash has so many tools ready to get things done in proper way.

Hopefully the above points have pointed out how html5 is emerging against the drawbacks of flash. Yet as I have just mentioned in the above point we should not try things too hard in comparing flash Vs html5. As html5 is slowly getting developed and miles to walk, we should use flash properly where applicable. But how would you know where to use flash and where html5? It depends on the selection of the designer for your project. You have to look into the web and graphic design portfolio of the designer to know who far competence they are in using flash and html5. Hope you forget the flash Vs html5 controversy and get your site properly developed as per your desired.

Tuesday, August 16, 2011

Construction website templates: Features that make a solid foundation

Who does not like to find a home - sweet home - to relax and recline to wipe away the fatigue of everyday work! People are always in search of space to turn into houses. Thanks to the businessmen who construct or provide idea of constructing houses. Well, here we are going to see how people who have construction business that spreads helping hands to people in search of home! Yes, the fastest way of finding help is internet – websites. If you can build an informative website on construction, you can easily help people to find ideas and houses. But now the question is how should be your site? Simply what type of construction website templates should be chosen to give your site the look and feel that attracts the users to know about you and your services? The answer for this question is- choice of solid feature-packed layout.

Now, how would you understand that you are selecting one of the best construction website templates? Being a freelance graphic designer it is a very common question to me as I directly interact with my clients. I feel more than happy to let my clients know what are best of features of construction website templates.

  • Excellent use of color, graphics and images: People would come to find some nice construction ideas or information in your site. So you have to select one of the construction website templates that have been structured with use of images or graphics in just best proportion. If there is excessive use of graphics or such elements, the users may leave the site being irritated.
  • Attractive header: Every time we look into a webpage our sight is first attracted by the header portion. So it is very much essential that you choose one of the construction website templates that have a place for attractive static or animated header effects. Remember with such a header you can make your message clear to the viewer very fast.
  • Ample space to put text information: People would love to see the images of construction sites or the ready houses. But they would certainly love to get details of the construction elements. So whenever you are selecting one of the construction website templates, find if it has place to put text information or not.
  • A great structure with better navigation and other panels: Whenever you are trying to get a site developed, your aim would be to let users feel at ease while browsing your site. So the placement of the navigation menus and other panels need to be well managed. Sometimes it is found that some advertisement panels in a few construction website templates are not in proper place and does irritate the users.
  • W3C standard with cross-browser compatibility: Many times it is found that the layouts are creating problem in different browsers. At the same time the html coding and CSS files provided with the construction website templates are not compatible with W3C standards. So you need to take care of both the issues.

So these are the few major features that you need to look into while selecting one of the templates for developing a website for your construction business. Remember you can only get these features if you have found a designer who has experience in designing such layouts. You can simply make out an idea on the ability of any designer just having a glance on his or her web and graphic design portfolio. So select one of the best construction templates and make an attractive site for your business.

Thursday, August 11, 2011

Professional WordPress templates: What are the qualities to look into!

You have decided to go for WordPress website development as it is ease to use, maintain and backed by huge community of developers? You are right in you decision to use WordPress (WP) platform provided you have chosen one of the best professional WordPress templates to fit with structure. Not only that, even you would get scope of adding widgets on your site.


Well, while working as a freelance graphic designer people want to get suggested on use of various open source platform. Some come with the query on the qualities of professional WordPress templates. My answer and suggestion always point to use of WP. There are several good reasons of using WP theme templates. So here are some key factors:

  • Ease in customization: Every time you use any template your first priority should be to customization. Without the customization, the template would remain ordinary. So while you are choosing one of the professional WordPress templates never forget to see if you get all resources (PSD, CSS and Javascripts files) for customization.

  • Structurally perfect & optimized graphics: Would you mind to see your website layout loading properly and its graphics just befitting the structure? Certainly not! So you should use professional WordPress templates that are designed properly to load the header, body and the side bars one by one. And the thoughtful use of graphics in proper size, format and combination reduces the http requests and consequently faster page load is possible every time.

  • Semantic html coding maintaining W3C standard: The html coding, provided with all the professional WordPress templates, must be semantic (logical).Every elements in designs must be named logically just corresponding with elements used in the coding. Even the header, title and other html tags combined with apt use of keywords makes the layouts search engine friendly. At the same time find if the WordPress coder has made the coding W3C standard or not. Interestingly the logical coding helps rendering of these templates easy in browsers built for the visually impaired people.

  • Scope for use of useful widgets and plug-ins: WordPress is highly popular for its thousands of plug-ins and easy use of widgets in the layouts. Say, you want to use a panel for the Adsense, then you have full privilege of keeping that portion in the layout with proper widgets in use. Using one of the best professional WordPress templates tour site is also ready to make use of useful plug-ins for future functionality enhancement!

  • Browser compatibility issue: Many times it is found that your website layout is not compatible with different types of browsers. The main issue comes with IE, where layouts are shown broken if there is use of CSS 3. You cannot avoid IE and up to its version 8. But these will never come as issue if you use one of the professional WordPress templates that come with proper CSS hacks (some typical CSS properties or Javascripts) to make the layout compatible.

So these are just a few features that always make professional WordPress templates so much popular and of top quality. Ultimately your aim is to make your site look nice and function properly! You can also feel relaxed using professional WordPress templates as those are backed by huge community of WP theme designers. Finally what you are to do is simple – have a look on the theme portfolio of the designer from whom you are buying the theme. If you do not be careful, you would end up buying one of the professional WordPress templates that does not come in any use.

Friday, July 29, 2011

Google recipe view: benefits not only for foodies but for businesses serving delicious foods

Who does not like to have a bite on a Hamburger just to fill out the tummy for a while? Again you would definitely like to know the recipe of "pork and pineapple" provided you are a foodie like me! Well, I must thank Google for letting me find some quick-make dishes that I may try managing a couple of hours from my somewhat busy schedule. You know that I have no fixed working hours just because I work as a freelance graphic designer. So it may be the case that Google thought about you people and added a new search criterion – "Google recipe view" that shows a refined search on the recipes depending on the preparation time, calories, images and the user ratings. Obviously it does benefit the businesses that serve delicious foods to us. They now just get the opportunity to serve us with the recipe of the delicacies we order them to cook for us!

Well, now we may have a little discussion on how the Google recipe view works and come beneficial to both the food lovers and the maker too:

  • Refined search saves time: Until recently if anybody wanted to find a recipe of any dish, he or she has to Google and find the desired one from the tons of results. Thanks, now with the implementation of Google recipe view, type the name of the dish on search box, choose the "recipe" option on the left hand panel of the search criteria and you get only the recipe results for your desired dishes. No killing of time – even find the recipe that can be prepared within hours!
  • Custom search for health conscious people: I know it is always tough to manage a couple of hours for our appetite! But how about the mind that longs to taste something new (at least on the weekend)? Here comes the use of Google recipe view! Specifying calories or the nutrition, Google shows the review results of people who tasted noted the review against the dish. It is just fantastic to find what we are in search of! Many other criteria are being thought to be added. And yes, how we could forget the mouth watering Images shown with the results!
  • Let the world know your invention: You may be running a business on food and you are a master to serve new delicacies on every now or then! Why then let the world remain devoid of tasting your invention? Just put the description of the recipe, image and time it takes to season. Google recipe view will certainly let all food lovers know your culinary skills!
  • Attract the food lovers to you: It may be the case that you have a website for your restaurant or hotel and serve the guest cum customers with some desserts. Why not upload the recipe in your site with the specification provided by Google to get those enlisted in the Google recipe view? You would certainly be amazed to see the increase of the visitors in your site! Won’t you like to invite us to your business place to taste the delicacies before we decide to try our hands on it? At least if the price does not dig a big hole in my pocket, I will certainly pay a visit for sure (next time I may invite you to taste the same at my place – free of cost!)

Well, Google recipe view has a good many miles to walk on! We are waiting to find the search become more human and wide! Let the day come when we can specify the measure of salt to be used in a recipe or the desired smell it fumes at the time of preparation! But at the same time we must not forget that Google recipe view may have ignited a malpractice in the recipe makers who just want to see there recipe on top of the search results – we go through a recipe that assures of being ready within a hour to find it wrong at the end when we ourselves try a hand on it! This injustice should not be done at all on Google recipe view. There are some cases to me from some new clients who deal with food. They ask me to include their recipe in the website with some preparation time that is false!

I could easily code for them – instead, I try to make them understand – please let us not adulterate this great Google recipe view with inappropriate information. Instead, provide me with proper recipes, images and I will design and code those in most appropriate way with assurance that those will be shown in Google recipe view for sure (certainly not on the top of the results).Finally Congratulation to team Google for providing us with so nice a search option! 5XCEVXDXMTP2

Friday, July 22, 2011

Points to ponder upon to get effective web design

Who does not want to build a website that generates good revenue! But to fulfill this purpose, you need to get an effective web design for your website. However, is there any way to know if the web layout is effective or not? Yes, there are quite a good number of points that can clear to you if your site is having an effective web design or not! Starting from business oriented look to proper use of text and graphics there are many good features to ponder upon when you are asking any web designer or freelance graphic designer to design your website layout.

While working with clients every time they ask me how they can get really effective web design for their sites. I tell them just a few points that can really solve their queries:

  • Business oriented design: It is for sure that you must be looking to get a layout that best shows off your business! Every way there cannot be any doubt in visitor’s mind about the business (products/services) the website is designed to serve for. At the same time it is essential to have your contact details (phone no, email address) to reach you. It is the foremost criterion of the effective web designing.
  • Attractive look: It is always advisable that you get web pages designed in an attractive way. Remember the color combination has to be cool (not eye-sore), the fonts need to be normal so that visitors feel comfortable. If you cannot get attractive look then you are not getting effective web design.
  • Balance of text and images: Sometimes it is found that the web pages are either full of images or texts. Remember even the formatting of the text does matter. You should not just pile up anything on the web pages. A layout is having effective web design if the visitors feels urge to view the images and read the texts. If you cannot just make the users concentrate on your products or services how would you ignite desire of using or buying your products or services!
  • Optimized design: Sometimes for lack of designing sense designers use Javascripts, Ajax or even CSS files in haphazard way. And for these very reasons the webpage load time increases. The visitors feel irritated to see blank or half loaded pages. So now you could understand getting effective web design does not limit in having your web pages designed – it does extent to the part of HTML coding and development a little bit.
  • Following modern trend and tools: There cannot be any doubt that your site should go with the trend of time – having option to get socially connected through placing several social networking buttons (Facebook, twitter and others). But some times to provide very much attraction to these tools, designers place the tools in a way that visitors feel irritating in using web pages (placing button hanging on the right or left side in a way that block the text while reading the information or viewing the images). If this thing happens, how could you say you have got an effective web design!

So reading the above points hope you have understood just following some simple steps you can get really nice and truly effective web designing for your website. But you should remember that you need to choose a web or graphic designer who has experience in providing your effective web designs. You should check web and graphic design portfolio of the designer who you are thinking to select for your project.

Friday, July 15, 2011

How colors play a vital role in good logo design

The primary goal of a good logo design is branding. In every means you try to leave a lasting impression on users’ mind about your business! Up to this everything is fine! But the question arises when you first conceptualize to design a logo for your new business or think of having some modification/change on the existing one. How should be your logo? There is no question on the typography but the use of color for sure! Do you have some fascination on colors? You may be having so but when you are looking for a good logo design, do your designers inform you that play or use of color has importance in designing logo?

At least, you will always find me, a freelance logo designer, informing and clarifying the clients about this matter. I do tell them how attracting the attention of the viewers, color plays a good role. Again how playing with the emotion of the viewers has got necessary to leave a lasting impression on their mind about your brand! Now let me point out a few factors in using colors in good logo design.

  • Grab viewers’ attention with bold & catchy colors: As I said at the beginning, logos have to catch the attention of the viewers, for that reasons you have to design your logo with bold & catchy colors. In every webpage or any written document there will be thousands of texts, images. A good logo design has to attract the eyes of the viewers in the crowd of other things with its bright, bold colors.

  • Color combination & shades does matter: In every logo, the designer has to be very much careful in using color shade. Depending on the shades of colors the impression of the logo develops. At the same time the combination of the colors of a good logo design leads to keeping great impression in viewers’ mind. A mismatch of color combination may irritate the viewers for sure. Color should match with overall page theme.

  • Color perception of people evokes emotions: In a good logo design the designer has to use the color perception of the users. For example the RED color is identical to energy, whereas the blue and green is considered for evoking calm and environment-friendly feelings respectively.

  • A good logo design uses colors matching business purpose: If we carefully look at the famous logos, we would find out that those are designed with the purposive colors. Take for example the logo of "IBM", its blue color indicates the calmness and stability. Again the logo of "RED BULL" has the bright Red color that shows the energy and bold attitude of the energy drink and its maker.

  • Medium of use affect the color implementation: When clients come to you for having a nice logo designing, as a designer you need to ask the client what will be the medium of use. The reason is very important, as normally for the web use purpose designers use solid RGB color. But for using for printing the color needs to be generally CYMK. If you do not go by this separation the impression of the logo will not be attractive or impressive for sure.


So these are some of the important factors that determine the used of colors in a good logo designing. Interestingly an inexperienced logo designer would not tell you as they may not be having this much knowledge. So it is always better to ask a mature logo designer to design you a good logo. You just check the graphic design portfolio of the designer before assigning him or her project.

Sunday, July 10, 2011

Image optimization: How important it is for your website

Our websites must impress visitors with a mesmerizing look. Remember any layout may not work for your online business as your website and its web pages have to be optimized. Optimization is needed as the websites have few seconds to get impresses the visitors. The images often create problems – not loading properly, the most valued images are not recognized by the search engines so do not come in image search. But the solution to image related issues is image optimization! Just following a few simple steps – using several image tags properly, reducing file size, compressing images – you can get rid of these issues.

While working as a freelance graphic designer various clients come to me with image related issues in their sites. I simply tell them these are no headache – only lack of experience! Now come let us see how I help them with image optimization.

  • Images have to be reduced in size: Many a time it is found that due to lack of experience, designers use larger images in the layouts. Consequently, the images take time to load and the visitors see blank pages. Just taking a little step of image optimization – using CSS image sprites (using small images in a single folder that reduce server requests also) you can get rid of this issue.

  • Use compressed images: Sometimes there may be situations when your website has so many images. And you may be using image sprites but the volume of the images is large. That may create issues in display of the web pages. But if you know image optimization, you can solve the issues with compressed image formats (.jpeg, .png, .gif). This ploy helps very much.

  • "Save for web & devices": For sheer inexperience many a time I find images in the web pages are saved simply – not in the "save for web & devices" format! It is nothing but lack of knowledge on image optimization. These just make the images unfit to be used in the web pages. It is the reason that images come larger even after compressed format. Sometimes working with these simply saved images create other issues too.

  • Use proper tags: Many a times it is found that images are not given proper image tags. And for this reason your images are not properly recognized by the search engines. For this your website (may be selling some products or services and uses huge number of images) do not get proper ranking or position in search engine results page. If you have the knowledge of image optimization, you would always use Alt tags (so that search engines read the images), Title tags (to name the images). These tags make the image recognized by the search engines and improved SERP of web pages.

  • Adding images to sitemap: Last but not the least is neglecting images to be added to sitemap. This is nothing but a lack of experience in image optimization. Excluding images from site map many times result in image going invisible in image search. People do search images to get idea on any product or services. So using this technique you even help visitors to find your images through site map (if your site deal with photographs).

Are not these techniques very easy to use or implement? But again I must say, for hurry or pressure of too much work designers forget to implement these simple image optimization tactics. So as a client you should choose a designer who knows these things. Just having a look into the graphic design portfolio of the designers you could check the status of the image optimization done by them. Hope you will take the right step in this regard.